It’s Rated What?

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Years ago, I remember monitoring my kids’ television viewing and having multiple channels to choose from that carried content I found appropriate and the kids enjoyed. In other words, it was pretty much a win/win without a lot of effort on my part.

Unfortunately, it’s not that way for today’s parents.

Even with much-touted parental controls available, they are not going to be effective if the content is rated inaccurately. And the fact that networks have the authority to rate their own shows is obviously suspect.

Recently, the folks over at the Parents Television Council challenged their website visitors to take a quiz[i], assigning a rating to clips from current television shows and comparing them to the actual content rating given by the networks. Since my television viewing is pretty limited, I thought this would be a great exercise to bring me up to date. However, when I noticed the graphic warning preceding the clips, I knew I was in for a surprise.

That was an understatement.

Content that I considered “mature” and gave a TV-MA rating (which to me was still un-viewable as an adult because it was so disturbing) was actually rated appropriate for children as young as fourteen (TV-14). This is not only misleading parents who rely on ratings to enable their parental controls accurately, it is downright deceptive. Obviously, not everyone agrees what a fourteen or fifteen year old should watch, but these clips were so far over the line there should not be any question, unless (of course) you are profiting from capturing a larger audience, which a lower rating provides.

Situations like these highlight the importance of Pure Flix’ latest effort, Pure Flix Digital, a subscription-based, streaming on-demand service (over 3000 titles and growing) that offers faith and family movies, television series’, and educational programs. With a section just for kids and accurate descriptions for each available title, Pure Flix Digital offers age-appropriate entertainment parents can trust. And if there are any questions or concerns, we listen.

After all, our families watch, too.

For more information on Pure Flix Digital and the Pure Flix Alliance, please visit ourwebsite at http://pureflixalliance.com/video-on-demand/. And if you would like to connect with us, go to http://pureflixalliance.com/connect/.

We would love to hear from you!

[i] http://support.parentstv.org/p/salsa/web/common/public/content?content_item_KEY=14018