What’s On Tonight?

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After a long day, there are times when you just want to relax and watch something entertaining, something that holds your interest by engaging you in the story. But there’s a problem. Even with a hundred channels at your fingertips, you just keep flipping through the options because you can’t find anything available that seems worthwhile.

 

If that’s been your experience, you’re not alone.

 

According to Ericsson ConsumerLab’s TV and Media Guide 2016, 44 percent of Americans admit to having difficulty finding something to watch on television. In fact, the typical TV viewer will spend 23 minutes per day searching for that elusive show. If you multiply that number over the course of a year, that’s a lot of wasted time. In fact, it’s almost 135 hours a year looking for something to watch.

 

As dissatisfaction has increased with traditional cable services, it’s no surprise that mobile viewing has surged. According to the same study, there has been an increase of 85 percent in mobile viewing between 2010 and 2016 while traditional television viewing over that same period decreased 14 percent.

 

Today’s consumer wants choice and availability, and if you’re one who watches TV, you can relate. This demand has led to a migration from standard cable subscriptions to video on demand (VOD) and Internet TV services. You typically avoid the constant interruptions of commercials, and you can choose the content based on the type of service you select.

 

This year, our family took the first step in cutting the cord. It’s amazing how quickly we adapted to primarily VOD viewing; there is something to be said for having several choices and not just searching for one. And of course, because we prefer shows with a family and faith emphasis, pureflix.com fits us best.

 

If you are considering a change from a traditional cable package (that offers multiple channels you never watch), make sure to include pureflix.com in your search. With almost 5000 titles of movies, TV shows, shorts, and originals, we believe you will find options that appeal to every age group without the surprises found in many traditional television offerings.

 

For more information and a free month of viewing, please visit pureflix.com.

 

For additional information on market trends referenced above, check out the following articles:

http://w2.parentstv.org/blog/index.php/2016/10/27/more-consumers-cutting-the-cord/

http://www.hollywoodreporter.com/news/forty-four-percent-americans-say-they-cant-find-something-good-watch-tv-943755

https://econsultancy.com/blog/67998-how-vod-is-becoming-the-video-consumption-method-of-choice-across-the-world/

 

Pure Flix is a Christian movie studio that produces, distributes, and acquires Christ centered movies. Our VISION is to influence the global culture for Christ through media. Our MISSION is to be the world leader in producing and distributing faith and family media. Since day one, we continue to strive to make a difference for His name.