Don’t Miss This!


Each day brings new opportunities. We evaluate them, eliminate some after a second look, file a few for further examination, and often end up doing things the same way as always. We might make slight modifications, but we will probably keep our familiar systems and structures. After all, old habits are hard to break.


I find this to be true in both business and ministry. Unless forced to think in a completely new way, we settle for what we know will work. Even when a new approach sounds appealing, there’s no guarantee so we avoid the risk. However, as times rapidly change, we need to discover new ways to address new challenges. And to think of these challenges as opportunities.


Be wise in the way you act toward outsiders;

make the most of every opportunity.

Colossians 4:5 (NIV)


As we prepare for the release of our latest film, The Case for Christ, on Palm Sunday weekend, we look at the challenges and opportunities facing our Alliance partners in their local communities. With the national decline of church attendance and the rise of the “nones”, we understand that ministries are looking for new ways to reach their neighbors. Every outreach effort must effectively point to the Gospel while also appealing to both the churched and the unchurched. This sounds like a daunting challenge; however, we believe it can be done – and we have seen it done – through film.


Over the next weeks, I will share with you key elements of our outreach strategy, which uses the national release of The Case for Christ as a precursor to your Easter weekend celebration. Though a movie ministry might be a new approach, I hope you will prayerfully consider its impact. And if you have questions along the way, please feel free to contact us at or at my email below.


This is an opportunity you don’t want to miss.


Franklin Santagate is the Vice President of Pure Flix Global Strategic Alliances, which works with denominations, ministries, and organizations by finding common vision, assets, resources and influence. From that position, we create initiatives we can do together that we cannot do apart, reaching our mutual objectives and expanding the Kingdom of God. To discover more or to become a Pure Flix Global Strategic Alliance partner go to


To contact Franklin for speaking opportunities at churches and special events, email him directly at