Not Just a Movie


This past year was a banner year at the box office as two more films joined the exclusive billion-dollar club. No one knows what 2017 will bring, but we do know one thing for sure: people enjoy a night at the movies. In fact, an estimated 265 million Americans go to the theater annually, which is more than attend theme parks and sporting events combined.


Another interesting fact regarding the movie-going public concerns faith-based films. According to a survey conducted last year by Lifeway Research for the National Religious Broadcasters, nearly 4 in 10 Americans viewed a Christian-themed movie. And 35 percent of those viewers were “unchurched”.


Those are just a few reasons why we are so excited about our upcoming release, The Case for Christ. It’s not just any movie; it is a movie with a life-changing message. And since the theater is a comfortable place where seekers can search for answers to their questions, we believe this will become the greatest evangelistic film of our time.


Whether you are a church pastor, lay leader, or community influencer, we encourage you to include The Case for Christ in your outreach efforts. The process is simple: you choose whether you want to rent an entire theater (of any size), or purchase a group of tickets at the nearest location that is showing the film. If you rent a theater, you have the ability to welcome the attendees, share your vision, distribute information and even close with a Q&A session and prayer. Regardless of which process you choose, we trust that the message in The Case for Christ will build a bridge from the local theater to your church family.


In order to support your evangelistic efforts, we have partnered with Outreach, Inc. to produce a four-week church campaign, leading up to the release of the film. This exciting product offering will be the focus of next week’s blog. Stay tuned.


Franklin Santagate is the Vice President of Pure Flix Global Strategic Alliances, which works with denominations, ministries, and organizations by finding common vision, assets, resources and influence. From that position, we create initiatives we can do together that we cannot do apart, reaching our mutual objectives and expanding the Kingdom of God. To discover more or to become a Pure Flix Global Strategic Alliance partner go to


To contact Franklin for speaking opportunities at churches and special events, email him directly at