Do you remember when cable was king, and viewers were held captive by the traditional broadcast networks? To add variety, we went to the cinema or stopped at the neighborhood Blockbuster to rent the latest release. These were the days when Netflix was a DVD-by-mail service, struggling to find a niche among the various entertainment delivery options.
But by 2012, digital technology had advanced enough to replace those DVDs with subscription video on demand services (SVOD). This change was dramatic, elevating companies that embraced technological innovation and leaving the others behind. With subscription video on demand (SVOD) streaming platforms, favorite TV shows, events, and movies became available at minimal cost. And viewing evolved from just television or computer; now we’re able to watch whatever we want, wherever we want and whenever we want.
With digital media technology, the individual, not the traditional broadcaster, dictates viewing.
Obviously this capability drastically affects cable providers, leading to an entire generation who never contemplated “cutting the cord” because they didn’t connect in the first place. Plus those with cable service (which often includes a package bundle of seldom-watched channels) are migrating from traditional cable providers. In 2015, more than 1.1 million households cut the cord, and by the end of that year, over 1 in 5 households did not have cable television.[i]
Cost, Convenience, Content
Cost and convenience are not the only issues facing cable providers. Content remains a concern. According to Ericsson ConsumerLab’s TV and Media Guide 2016, 44 percent of Americans admit to having difficulty finding something they want to watch on television. The typical TV viewer spends 23 minutes each day searching for that elusive program.[ii] If you multiply that number over the course of a year, that’s a significant amount of wasted time.
So as digital technology changes the entertainment landscape, how are you responding? Do you primarily use a streaming service, or are you connected with cable? Or maybe you’ve decided neither is offering you a benefit worth paying for? Feel free to comment; it would be interesting to see how this community is adapting their viewing habits in the midst of an entertainment evolution.
Franklin Santagate is the Vice President of Pure Flix Global Strategic Alliances, which works with denominations, ministries, and organizations by finding common vision, assets, resources and influence. From that position, we create initiatives we can do together that we cannot do apart, reaching our mutual objectives and expanding the Kingdom of God. To discover more or to become a Pure Flix Global Strategic Alliance partner go to http://pureflixalliance.com/join/.
To contact Franklin for speaking opportunities at churches and special events, email him directly at firstname.lastname@example.org.
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