Contrary to popular belief, it’s not the kids or the teens that spend the most time each day consuming media. In fact, if you’re like the average American adult, it’s probably you. Especially if you’re a millennial.
According to eMarketer, adults exceed all other age groups when comparing media consumption, logging in a staggering 12 hours and 7 minutes per day. Considering that the Millennials (those born between 1982 and 2002) comprise the largest generational group in the United States, it is no surprise this adult demographic has the highest media consumption. After all, Millennials literally grew up alongside rapid technological advancement, leading the way in digital trends such as the migration from traditional television viewing to on demand services. Millennials also lead all age groups in time spent on mobile apps. The younger Millennials (18-24) spend 47 hours per month on smartphone apps, followed by the older Millennials (25-34) at 46.3 hours per month. Mobile apps with the highest popularity include search, portal and social apps.
Now older adults (ages 55-64) are establishing a presence, particularly on social media. Statistics show that this group represents the fastest growing demographic on Twitter, Facebook, and Google+.
So how does this affect the family?
While 77% of adult parents express concern over the time their teens spend on digital devices, 41% of teens feel the same about their parents. In fact, 51% of teens surveyed have observed their parents using mobile devices while driving. As part of the same survey conducted by Common Sense Media, 27 % of parents admitted to having difficulty disconnecting from their digital devices.
Yet digital technology brings obvious benefits for adults. It’s a way to relax with entertainment, pursue interests, explore new hobbies, increase skills, advance education, and keep current on work communications, all without running out the door. However, as these digital functions continue to increase and improve, adults must establish boundaries so that technology becomes a tool to control, instead of it controlling us.
Franklin Santagate is the Vice President of Pure Flix Global Strategic Alliances, which works with denominations, ministries, and organizations by finding common vision, assets, resources and influence. From that position, we create initiatives we can do together that we cannot do apart, reaching our mutual objectives and expanding the Kingdom of God. To discover more or to become a Pure Flix Global Strategic Alliance partner go to http://pureflixalliance.com/join/.