Is it time for THAT talk? Here’s some tips.

Online search results are in! The first few didn’t surprise us but three of the top 10 did, as they are explicit in nature. How do we start very important conversations with our children about this? Read more to learn.


One way to analyze cultural trends is by finding out what people are searching for on the Internet. Mondovo, a company that specializes in SEO (search engine optimization), provides insight in this area by tracking the top searched words across numerous categories (this is based on volume plus cost-per-click data).


So what are we searching for?


Not surprisingly, the number one word searched on Google is Facebook. According to Statista, the social giant Facebook topped 2 billion monthly active users in the first quarter of 2018, making it the world’s largest platform.


In second place is the video-sharing website, YouTube. If you have kids and/or teens, YouTube is probably a favorite of theirs, offering everything from educational videos to comedy, concerts and product reviews. In a May 2018 article,, reported that YouTube, now owned by Google, has exceeded 1.8 billion monthly active users. Also, according to Barna Trends 2017, over 860,000 hours of new video are uploaded to YouTube every day.


The third most-searched word on Google is…Google.


As interesting as this is, while reviewing the top ten word searches, you can’t help but become alarmed. Mixed in with the words “Amazon” and “Translator” are three other keyword searches, each directed to explicit content. That is three of the top ten search words on the Internet.


I know that we hear a lot about Internet safety; however, this data again highlights the need to have this talk with family members that have Internet access.


To help you initiate that conversation, we have compiled 5 questions in a printable resource. Please feel free to use this for your family and share with friends.


Also, while it is important to talk about these issues, it is also important to take action. It’s not uncommon for the first exposure to pornography to occur accidentally. All it takes to access inappropriate content is an innocent click.


If you have not set up Google SafeSearch on your kids’ devices, don’t delay! This includes your family computer, tablets, and smartphones. It will filter, images, videos, and search result pages that might link to explicit content. There are instructions online on how to apply this filter, and don’t forget to set it up in ALL your Internet browsers. In other words, if you have one computer with two browsers, Safari and Firefox for example, you need to set up SafeSearch on each one individually.


Do you have additional suggestions on keeping online searches safe? If so, please let us know so that we can pass it along to our readers.


We’d love to hear from you! In the meantime, here is THE TALK GUIDE  on how to start the TALK with your children.



Franklin Santagate is the Executive Vice President of Marketing for Pure Flix, and works with denominations, ministries, and organizations by finding common vision, assets, resources and influence. From that position, we create initiatives we can do together that we cannot do apart, reaching our mutual objectives and expanding the Kingdom of God. To discover more or to become a Pure Flix Global Strategic Alliance partner go to


To contact Franklin for speaking opportunities at churches and special events, email him directly at